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Here is a PBS NewsHour interview with the author of a new book called “The Victory Lab.” My main take-away: If a campaign can help a prospective voter picture voting day — where they will be before they go to the polls, what they will do after, if four screaming children are coming with them, etc. — then they’re more likely to actually follow through and vote. One question that gets would-be voters to start thinking about these kinds of things, the author says, is this: “What time do you plan to vote on Election Day?”

I may try to use that one on my upcoming trip to Hawaii, the state with the lowest voter turnout rate in the country.